Multiple studies in language learning psychology have consistently shown that eliciting solutions from the leaner is the most effective method to ensure understanding, retention and proper use of vocabulary. Therefore, the pedagogical method used on this website is one of elicitation.

The weekly crosswords give sufficient information to establish what the correct word is. The phrase of the day is presented as an image in a manner that is challenging but possible to work out.

When you are encouraged to think about the phrase or the word required, there is a far higher possibility that you will remember and integrate it into your lexicon.

In addition to providing a very effective and enjoyable method of improving English communication skills, an essential aspect of the philosophy is to make it available free of charge to everyone who is keen to learn English and have fun whilst doing so.